Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Thursday, May 18, 2006

The Creativity Explosion

A quick note. I discovered this comment on my work.

"...Things like search cost and distribution cost and microchunking cost (sorry umair ) don�t add up to a hill of beans when it comes to true entertainment value."

In case it's not crystal clear. Though I use the tools of economics, my work is fundamentally about the rebirth of creativity.

What is the Snowball Effect, at the end of the day? Amplified returns to creativity.

What is microchunking, from a functional point of view? The ability for people to be more creative, without having to pay the costs of buying a block of mass media time.

I may talk about costs and benefits; but it's to demonstrate the futility of being a beancounter in a globalized, hypercompetitive, post-network economy.

What's incredibly interesting (to me, at least) is that Rupert Murdoch recently said as much.

-- umair // 6:20 PM // 1 comments


Thank You Umair.
// Anonymous Anonymous // 3:59 PM

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