Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Monday, July 17, 2006

More 1.0


Death of a brand, how not to think strategically, blah, blah - nice article, recommended.

One can only really point out the obvious - this is just a decision to do a brand equity ultra-sell out, a la Gucci in the 80s.

-- umair // 12:01 PM // 0 comments


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