Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Tuesday, September 05, 2006

Death of the Blockbuster

Oh yah - never posted about this, but it should be obvious to bubblegen readers. Redstone vs Tom Cruise has nothing to do with Tom being a flaky scientologist - it has everything to do with the fact that returns to marketing for blockbusters are falling off a cliff, and so starpower is worth a lot less today and will be in the future than ever before.

The NYT has an article which almost talks about this, but not quite.

Now, before I get the inevitable comments - I'm not saying there won't be any stars. Just that their fame will be short-lived, won't be worth 30% of the cost of making a creative good, etc.

-- umair // 11:45 AM // 0 comments


Recent Tweets


    uhaque (dot) mba2003 (at) london (dot) edu


    atom feed

    technorati profile

    blog archives