Umair Haque / Bubblegeneration
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Tuesday, September 05, 2006

Death of the Blockbuster


Oh yah - never posted about this, but it should be obvious to bubblegen readers. Redstone vs Tom Cruise has nothing to do with Tom being a flaky scientologist - it has everything to do with the fact that returns to marketing for blockbusters are falling off a cliff, and so starpower is worth a lot less today and will be in the future than ever before.

The NYT has an article which almost talks about this, but not quite.

Now, before I get the inevitable comments - I'm not saying there won't be any stars. Just that their fame will be short-lived, won't be worth 30% of the cost of making a creative good, etc.

-- umair // 11:45 AM // 0 comments


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