Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Monday, March 12, 2007

The Future of Content (Or Not)


Eisner gets micro.

Is this the future of content?

Sort of. Getting micro is essential, because micro is plastic, liquid, etc.

But it's a very corporate approach (uhh...prom).

The point is that advantage is in the DNA. For content creators, that means radical changes in how, why, when, and where content is created, sold, marketed, and distributed.

Eisner's only got about 10% of that equation right. Which is more than you'd expect, actually :)

-- umair // 1:36 PM // 0 comments


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