Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Tuesday, May 08, 2007

Web 3.0 is...

Web 1.0 = laying fiber, sign up users, the era of 'getting online'
Web 2.0 = communities, knowledge-sharing, era of 'getting connected', web apps
Web 3.0= ?

Some ideas:
- application integration (greater interconnectedness i.e. mobile to web etc)
- greater localization (yelp on steroids?)
- and, of course, better/greater/searchier search (I don't know what it means, if I did, I'd be choosing Ferrari colors vs. blogging on a Monday night)

Thoughts? Comments? Where/what is the Evolution?

-- kh // 3:55 AM // 9 comments


And if we skip over web 3 to web 4 we will really have to scratch our heads.Instead of evolution think revolution and connect the dots back to today.

With no disrespect to the king, I think it will be all about me having everything my way. I will define and control all aspects of information that contacts me. My patterns and choices will shape my data such that I tune in or out. The web will reference the interconnect of the data not a browser/cpu combo meal.
// Anonymous Anonymous // 6:28 AM

Web 1.0 = dependence
Web 2.0 = independence
Web 3.0 = interdependence
// Anonymous Anonymous // 6:36 AM

My definitions from the user perspective:

Web1.0 - I don't exist.

(ex. Users simply view content)

Web2.0 - What I did.

(ex. Social Networks, Flickr,, etc)

Web3.0 - What I'm doing NOW.

(ex. Twitter, I'm in like with you, Jaiku, Facebook status)
// Anonymous Tim Young // 8:32 AM

I think the next evolution is all about syndication and integration. Web 2.0 was still a lot of destinations, Webpages and statistics like pageviews. It feels more like Web2.0 is the crumbling of accepted practices from the days of broadcast.

I think the next evolution (Web3.0 or whatever) is about how you syndicate discrete chunks of information (variable format micro-chunked data – e.g. video, playlists, relationships) as broadly as possible and be revenue neutral about where your content is consumed.

XML/RSS is settling down as a standard and acting as a nice simple integration point. Combined, these technologies enable massive automated remixing of the output of entire segments of the Web’s output. Smart content owners turn into micro-chunk syndication machines and smart aggregators into on-the-fly integration machines.

The result will be something that starts to give us a better look at what the world looks like once this network becomes more neural.
// Anonymous Alex Rowland // 8:39 AM

I am sure everyone is going to say Devices! (devices + sensors +interconnectedness!). Some part of me believes it will be a "Dark Net", "Dark Web", and "Dark Connections". Initiatives that make even more detail available for analysis will reveal new relationships, and new opportunities for exchange. I think SpotScout,, mixed with a GPS signal, mashed with will be examples of this coming into being.
// Blogger Paul Sweeney // 10:57 AM

creating digital products that help allocate attention by remixing APIs.
// Anonymous kid mercury // 11:25 AM

Paul, above, is along the right lines with devices/location/relationships. The best description of the next jump is Sterling's SPIMES It'll bubble up, via greentech and enviro movements from the need to know and track the life history and resources consumed of any object, but goes beyond that.

Web 3.0 will be the space we manage this extraordinary amount of info represented by us, our 'stuff' and the activity, opportunity and exchanges of us/it.

Hard stuff. Luckily not coming for a while, enjoy Web 2.0 for a while yet.
// Anonymous sean fear // 5:10 PM

web 3.0 = semantic web
// Anonymous Anonymous // 5:35 PM

Web 1.0 = laying fiber, sign up users, the era of 'getting online'
Web 2.0 = communities, knowledge-sharing, era of 'getting connected', web apps
Web 3.0= ?

Web 3.0 = enter the machine: with the help of sophisticated software and screaming computing resources, we each will be able to have whatever information that we want at any time in any form with minimal search cost, and minimal transaction costs. (era of getting exactly what I want). Wait 5 years and see. Web 2.0 is just the tip of the iceberg. We ain't seen nothing yet.

Umair, you'd been gone for a while - glad you are back.
// Anonymous jim parker // 3:45 PM

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