Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Thursday, June 28, 2007

Jobs Effect 1997-2007: A Retrospective

You know, over the last couple of years, I've developed a huge - and grudging - amount of respect for Steve Jobs.

From my pov, he's gone from simply being one of the very, very few people to understand the value of design and marketing in a valley of the Geeks, to learning from his numerous mistakes - and so becoming one of the world's true commercial visionaries.

Case in point - giving free iPhones to employees. I think it's a lot less trivial than it looks.

Jobs is putting his money where his mouth is - he's saying "look, we really are gonna change the world. Here's the proof. This is what you invested in. This is us".

Now, this might sound trivial - but it's not. Revolutionaries need passion - something to commit to, and to invest in, and to belong to. People are an essential part of the DNA for revolutionary organizations.

Put another way: one of the most fundamental reasons most corporates never revolutionize, well, much of anything, is because they don't understand how to ignite this all-consuming spark - or even see the desperate need for it to turn lifeless cubefarms and listless corridors into hives of radical innovation.

-- umair // 9:46 PM // 0 comments


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