Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Wednesday, August 01, 2007

Etsy vs Branding Mini Case Study

A very interesting brand deconstruction from an Etsy seller.

Points squarely to what places like Etsy will be in the very near future: where brands turn connected consumers into prosumers.

In fact, this is what Etsy should be doing (but that's another story).

The point isn't Etsy, though - it's bigger. This is a very powerful case study which lets us begin to glimpse the contours of next-gen branding/marketing/etc.

-- umair // 10:44 AM // 1 comments


Dude, that is absolutely brilliant. I am *so* buying that wallet! If that doesn't send shivers down the spine of every marketer or brand "manager", I don't know what will. Of course, I couldn't pray for Lords of Disruption to smile on a nicer bunch :) :).
// Anonymous Anonymous // 4:46 AM

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