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Wednesday, September 19, 2007
"...As Ms. Perry sees it, all that licensing backfired: "You’re Beautiful" became as hated as it was loved.
"When you have a really big song and you want to see some legs on a record," she said, "you don’t start putting that song in commercials and on TV shows and keep oversaturating it. Because that’s when people get sick of it."
Link.
But there's a deeper point here. When we manage stuff for short-term profitability, we often kill their long-run productivity. We stopped doing it to people a long time ago - now maybe it's time we stopped doing to...lots of things.
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