"...As Ms. Perry sees it, all that licensing backfired: "You’re Beautiful" became as hated as it was loved.
"When you have a really big song and you want to see some legs on a record," she said, "you don’t start putting that song in commercials and on TV shows and keep oversaturating it. Because that’s when people get sick of it."
But there's a deeper point here. When we manage stuff for short-term profitability, we often kill their long-run productivity. We stopped doing it to people a long time ago - now maybe it's time we stopped doing to...lots of things.