Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Wednesday, September 19, 2007

Industry Note: Revolutionizing Advertising


Myspace + interest-based targeting = oh yes.

This is a killer move. It will take some time for ad buyers to adjust. But the potential efficiency and productivity gains are enormous.

More to the point, it's another step towards syncing strategy with economic reality. In economic reality, targeting is becoming more and more obsolete - it's consumers who are doing the targeting these days.

-- umair // 1:36 PM // 1 comments


Comments:

This is so obvious it's a surprise it has taken so long to get here - thsi is particulary good for brand awareness (CPM) advertising.
// Anonymous Murray // 4:20 AM
 
 

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