Umair Haque / Bubblegeneration
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Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.


 
Thursday, November 29, 2007

Fixing Facebook


Beacon, we hardly knew ye.

Facebook guys: stop thinking about how to "monetize your users". It's insulting, pedantic, infantilizing - and you guys are way smarter than that.

Start thinking about how to turn yesterday's inert consumers into living, breathing, prosumers - who can begin to reshape the DNA of the firms you're connecting them with.

When you do that, you'll be making things better - not trying to take over the world.

You can check the discussion from a week or two ago - there were quite a few very insightful comments about what (real) next-gen marketing is.

-- umair // 8:19 PM // 1 comments


Comments:

Could you please fix the archives page, it is broken
// Blogger Rajan // 4:42 AM
 
 

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