Umair Haque / Bubblegeneration
umair haque  


Design principles for 21st century companies, markets, and economies. Foreword by Gary Hamel. Coming January 4th. Pre-order at Amazon.

Tuesday, November 13, 2007

How Not to Think Strategically About...Pt 17376

And now, for the lulz of the day:

"...As for internet-backed consumer campaigns, how many successful ones have there been?

...No doubt there will be other successful internet campaigns, but who is to know which ones? The internet is teeming with people complaining about companies, without anyone paying the slightest attention."

Bolding's mine.

I guess you could continue to fiddle while Rome burns. Or you could actually look at, oh, I don't know, the massive overwhelming evidence contradicting you.

How the FT continues to get away with publishing dreck like this, I don't know.

-- umair // 3:12 PM // 0 comments


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