Industry Note: More Evil Than Evil
Facebook is apparently
too evil even for Coke.
lol - that's not just deeply ironic. It's also deeply telling.
It speaks volumes when an ultra massconomy player like Coke is more concerned about the welfare of consumers than a so-called revolutionary.
In case it's not apparent - Facebook's problems are beginning to spin (way)
out of control.
Unless you think consumers are morons - brainless meat for the grinder - you might even expect to see a hit to Facebook's growth in the near term.
Like I've been pointing out - the real strategic problem is that Facebook is a faux revolutionary. There's little but evil in its DNA. It's not concerned with making things better, exploding yesterday's orthodoxies, etc - it's just concerned with domination, control, subordination and other obsolete massconomy games.
So it's as surprising as you it is to me that this particular domination game is too extreme even for Coke.
Think about that for a second. A business
built on a century of domination games refuses to play Facebook's game.
Good for them - that's where new DNA (and real revolution) begins.
There's another side to this story as well. I'm not sure how much pressure Facebook is getting from investors to "monetize". I'd wager that it's a great deal indeed.
But remember - that's exactly how LinkedIn died, why the music industry is dying a slow, agonizing death, why your favorite TV shows aren't being made, etc.
The point is: in the edgeconomy, business models
happen. The days of business model fascism are over.
Business models can no longer be planned in an ivory-tower boardrooms, announced by grand decree, pushed through the value chain by inert market power, shoved down helpless, hapless consumers' throats, and left inert for the next century.
That approach to commerce is as obsolete as a mainframe or a Model T Ford. And the venture guys, CEOs, etc who don't get it are great at killing their companies dead.
That's why I keep making the fundamental point - Facebook's DNA was built for the massconomy. Unfortunately, Facebook is at the forefront of the edgeconomy. This fundamental strategic mismatch is why Facebook's problems are growing - and will continue to accelerate.
