Bringing Sales 2.0 To Life
So how can organizations make Sales 2.0 happen?
First things first, Sales 2.0-enabled organizations see the correlation between customer intimacy and sales results. Shocking! There are 4 characteristics world-class 2.0 sales organizations, they:
- Maximize selling time- remove mundane tasks associated with sales
- Define a clear sales process focused on high value activities
- Detail the mechanics of a meaningful conversations
- Synchronize selling activities with the buying process
In this space,
Landslide and
InsideView stand out for their innovative approach to time-tested problems. For the evolving sales organization, the good news is that they recently announced a
partnership. Awesome, this space is really picking up momentum.
Landslide has turned traditional CRM on its head by putting a premium on sales rep time and consistently enable sales force effectiveness. Remember the sales organization needs to maximize time with prospects and Landslide helps enable that-
- Details your organization's sales process and the tools required at each step
- Provides a free sales assistant service for sales reps (off-shoring snobs, their service is US-based)
- 80% of all functionality is enabled from one screen...within 3 clicks
Insideview- quite simply provides a mash-up of the results that can be used by sales organizations. Why is it good? It works.
Remember our definition of Sales 2.0 is really fundamental:
increase proximity to prospects. We will continue to explore innovative companies that help maximize sales rep time and minimize the tasks/ activities that steer reps away from this goal. These are the true Sales 2.0 pioneers.
With that, we take the first steps towards greater sales force effectiveness. Coming up next: what are sales organizations doing wrong?
