Here's a suggestion. Today's so-called record corporate profits aren't. They're financial fictions, meaningless to people, socially useless, mostly illusory, from the perspective of representing authentic economic gains. In other words: today's global economy is creating thinner and thinner value.
Consider, for a second, a curious juxtaposition. The second chart represents (nonfinancial) corporate profits. The first, business sector debt outstanding. Though they might look similar, the scale of of the Y-axis in the first chart is an order of magnitude higher: trillions, vs billions. The scale of debt swamps the scale of "profitability".
So: what's immediately clear is that while "profits" are rallying back, debt never really diminished: deleveraging never sparked into a conflagaration. So while corporate income statements might be flush with "earnings", corporate balance sheets are still hung over with the debt of last decade's binge. What does accounting 101 tell us? That those earnings are going to be diluted by more and more onerous interest payments--especially in an environment where the real cost of debt is likely to spike (hi, Ireland).
(Sidenote: uh oh--that's also eerily like the story of corporate zombie Japan, where incentives for investment in innovation totally dried up, because forestalled deleveraging destroyed not just cashflow to invest in productivity enhancements, but, more deeply, investors' and managers' appetite to profit from it. Intuitively: if you owe the pawnshop your Dad's watch, you're probably not gonna take the risk of founding Google. Hence, (toxic) debt (never fully written off by banks or boardrooms) never ceased to come first.
Let's put that economically. In terms of returns, today's corporate profits aren't. If we juxtaposed earnings against debt for a moment: $800 billion of profits against $11 trillion of debt. That's a pretty poor return, by any standard (and, as John Hagel has pointed out repeatedly, it's one that's been falling for decades).
If we wanted to better it, how would we do it? Well, one way is to increase the numerator: to squeeze the last dribs and drabs out of our existing assets, and grow the $800 billion a little bit. The second is to attack the denominator, and bring down the $11 trillion of debt. Which do you think might be smarter, more productive, more sustainable, and yield a more explosive advantage? The iron law of diminishing returns might suggest in no uncertain terms: the second.
Hence, "profits" rallying back against debt never having deleveraged simply say: all we're doing is improving yesterday's abysmal marginal returns marginally, by squeezing a little bit more blood from an already weathered, beaten stone.
That's the macro picture. Let's examine the micro picture for a moment, to draw out the contours of thin value--what happens when it grows.
Which industries are growing the most strongly? Well, apart from the Fed (think: bailouts), the industries with the sharpest growth this year have been Petroleum, Transportation & Warehousing, and Machinery (and, to a smaller extent, Autos, but that's driven by bailouts, and likely unsustainable).
So here's a sharper picture. Not only are corporate profits illusory in an economic sense--but perhaps also in a strategic one, in terms of growth. The industries above aren't exactly bellwethers of a better tomorrow, aren't exactly textbook examples of the industries that will power the economy of the 21st century--they're the titans of the industrial age, propped up on their last legs.
If, in fact, you were really cynical, you might even say: they're the industries that are global dumb growth: the debt-driven hyperconsumption of toxic, transient trinkets produced, transported, and marketed in self-destructive, prosperity-defeating ways--with the resultant overleverage, unemployment, instability, and decline.
Hence, I'd suggest: rising so-called "corporate profits" are what I call thin value: low-quality profit. It's profit that's worth less than the paper it's printed on, to people, communities, society, and shareholders alike (unless you think investing in GM's a great idea).
"...almost 40% of households have been affected either by unemployment, negative home equity, arrears on their mortgage payments, or foreclosure."
So here's my tiny suggestion. We've built a global ponziconomy: one that creates largely thin value. When thin value grows, the result is dumb growth: not prosperity, but it's mirror image, austerity.
*Welcome to the 21st century. It's not about making slightly better stuff. It's about making stuff radically better.