-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Monday, September 29, 2003
 


Google co-founders celebrate the rationalization of the tech sector. They also talk about advertising as a key part of their success.

It amazes me that most firms pretend Google, as a strategic player, does not exist. Time to wake up. Google has succeeded in part because of it's technology, but equally well because of it's strategy. What does that mean?

That means a deep competence in organizational learning - specifically from your consumers, a massive resource in systematic creativity and innovation, a critical resource in ethics (Google is 'not evil'), a resource in intuitive usability, and of course a strong technological resource. Oh, and a commitment to strategic renewal.

This is pretty much the perfect set of resources to develop in a network market. Of course, the corporates will never understand this - because they don't have the organizational capacity to even perceive that Google has a strategy.

-- umair // 3:11 PM //


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