-
Strategies for a discontinuous future.












Thursday, September 25, 2003
 


Imitation strategies: Sharman (makers of Kazaa, one of the major P2P clients) files a counterclaim against the music and fim industries alleging 'copyright misuse, monopolization, and deceptive acts and practices'.

Leaving aside the rights and wrongs of the case, this is a great tactic by Sharman. I normally am not a fan of litigation as a tactic, but in this case they have two vital elements of success on their side: surprise and momentum. The music and film industries are already facing a massive backlash - giving Sharman's move instant momentum. The counterclaim is surprising because the music and film industries have traditionally been the ones to use litigation as a critical tactic.

Nice one Sharman. Lesson: imitation strategies can change the game - especially when punishment tactics are involved, and when the other party is asleep at the wheel.

-- umair // 7:22 PM //


search



new


input

due diligence
ventureblog
a vc
techblurbs
tj's weblog
venture chronicles
terranova
the big picture
gigaom
venchar
bill burnham
babak nivi
n-c thoughts
paidcontent
techdirt
slashdot
london gsb
mefi
boingboing
blort
hardwax
betalounge

ing
morgan
chicago fed
dallas fed
ny fed
imf
world bank
nouriel roubini

portfolio
contact

mail.
uhaque (dot) mba2003 (at) london (dot) edu

skype.
umair.haque

atom feed

technorati profile

blog archives