-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Thursday, October 16, 2003
 


The Battle for Consumer Share, Pt 451

Virgin introduces a low cost line of CE - CD players, portable TV's, and the like. They have absolutely no chance in this market. Their main resource - the Virgin brand - is formidable. But it's also next to useless in a market that requires completely different competences - like intuitive usability, interconnectivity, design, and ultra-miniaturization.

They're competing, obviously, not for profits, but to build consumer share - but using an imitation strategy in an already hypercompetitive market is not a smart way to do so.

-- umair // 7:08 AM //


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