Commercial WiFi in the UK is floundering. This is because their pricing plans are still opaque, and the service is too expensive. First, unlimited access is not cheap - 85 quid/month. Second. if this isn't opaque pricing, I don't know what is:
"...The ï¿½10 subscription charges users 20p a minute once the bundled 120 minutes of access time has been used up".
But it's only available on a 100 seat license or more!
Note to BT: WiFi is inherently difficult to monetize, because it's so ubiquitous and cheap. Opaque pricing creates massive transactions costs because opaque pricing is, well, a big pain in the arse - a really bad idea. Why not make unlimited access cheap - really
cheap? I bet you'd see subs in massive volume.