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Strategies for a discontinuous future.












Thursday, October 23, 2003
 


Commercial WiFi in the UK is floundering. This is because their pricing plans are still opaque, and the service is too expensive. First, unlimited access is not cheap - 85 quid/month. Second. if this isn't opaque pricing, I don't know what is:

"...The �10 subscription charges users 20p a minute once the bundled 120 minutes of access time has been used up".

But it's only available on a 100 seat license or more!

Note to BT: WiFi is inherently difficult to monetize, because it's so ubiquitous and cheap. Opaque pricing creates massive transactions costs because opaque pricing is, well, a big pain in the arse - a really bad idea. Why not make unlimited access cheap - really cheap? I bet you'd see subs in massive volume.

-- umair // 5:25 PM //


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