-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Wednesday, October 15, 2003
 


Here's a cool interview with a strategy guy from Orange.

He talks about how opaque pricing was a strategy that only caused confusion in consumers, and price wars among rival carriers - leading to commoditization of core product the industry offered. He also claims Orange is going to shift focus to value creation, by finding out what consumers value most, and giving it to them. He hopes this will make consumers stick, by creating switching costs.

This may sound basic, but believe me, it is the beginnings of a revolution in the mobile industry - which has always, till now, focused on price competition and value extraction.

-- umair // 5:41 PM //


Comments:
Post a Comment
search




Public

Recent & upcoming sessions:

Supernova 2007 (video)

NMKForum



new




input

due diligence
ventureblog
a vc
techblurbs
tj's weblog
venture chronicles
terranova
the big picture
gigaom
venchar
bill burnham
babak nivi
n-c thoughts
paidcontent
techdirt
slashdot
london gsb
mefi
boingboing
blort
hardwax
betalounge

ing
morgan
chicago fed
dallas fed
ny fed
imf
world bank
nouriel roubini

portfolio
contact

mail.
uhaque (dot) mba2003 (at) london (dot) edu

skype.
umair.haque

atom feed

technorati profile

blog archives