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Strategies for a discontinuous future.












Tuesday, October 21, 2003
 


If you care, here are some details about Microsoft's $150 million ad campaign behind the new Office. They're gonna use (gag) sports analogies.

Why are they spending this much? Are they feeling threatened? Nah, this is chump change for billg. If they were spending a few billion, that would be news.

-- umair // 6:15 AM // 0 comments


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