-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Thursday, October 09, 2003
 


Intuit backs down from usability restrictions.

'"You told us that you want the flexibility to install and use TurboTax on multiple computers, and we heard you, loud and clear,'' Allanson said in his letter, which will be available on the Turbo Tax Web page and on select Internet message boards today.'

What a surprise. There really is a discontinuity in consumer needs - and most managers don't get it. This discontinuity is driven by interconnection, reconfigurability, and velocity. But most managers are trapped in silos made of concrete - no wonder they don't get it. No wonder it takes the strategic equivalent of a crane-kick from Daniel-san to make them wake up.


Note to tech managers: try finding out what your consumers want - and then offering them something disruptively better. Not disruptively stupider.

-- umair // 3:47 PM //


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