-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Tuesday, October 14, 2003
 


Jupiter recommends usability over personalization. Because personalization is more costly, and they haven't been able to capture the benefits quantifiably.

This is a pretty shallow argument from Jupiter. It's kind of like the whole IT-productivity debate. It's not that there's no relationship, it's that the question itself is asinine. There are so many intangibles and feedbacks among the variables that it's irrelevant.

It's also a matter of strategic choice: do you want to be Google, or do you want to be Amazon? Either strategy is valid - but being stuck in the middle is where the danger lies.

-- umair // 6:22 AM //


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