1) OK. look. There have been anti-drug ads on TV since I WAS A KID. Note to whoever the hell is funding these: they don't work - and they're $%$ing annoyingly smarmy. You should change your ad agency to one that isn't so goddamned arrogant.
2) Note to MTV: Ashton Kutcher stopped being cool in, uh, around 2001. Your brand is going to rise up and kill you soon.