-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Thursday, October 09, 2003
 


Net Economics:

News.com.com talks about the war for clicks.

"Now, it's more about promoting clicks--or collecting fees each time Web surfers click on text ad links. ..The industry has become so lucrative that domain name companies and adware companies are preying on it".

The economics of this market are all wrong. Clicks are not what has value on the web. Push marketing already failed - and 'click capture' is just another way to push market. In fact, for more people, all it does it create more transaction costs and search costs than they faced before. Do I want my default search page changed to Yahoo (or, for that matter, XXX.ru)? Do I derive any value from this? No - and neither do most people.

What has value on the web is what lies beneath the click. Google (kind of) gets this. I'm writing a longer piece on that for you to read soon.

-- umair // 3:32 PM //


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