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Strategies for a discontinuous future.












Sunday, October 26, 2003
 


The NYT on neuromarketing. Should you be scared? Not really - unless they get a bill passed so they find out exactly what does turn you on.

If you wanna get your Adbusters on, I'd be a LOT more worried about Zaltman's new 'memory morphing' technique. A lot. Did I mention that he basically revolutionized the field of marketing with his last breakthru?

-- umair // 6:50 AM // 0 comments


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