-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Tuesday, October 14, 2003
 


Replication Wars:

Apparently, the DVD market is growing, but 'piracy' is still holding it back.

"An estimated 600,000 films are downloaded a day off the Internet in the United States, while in Europe 11 percent of all DVDs in circulation in France have been illegally downloaded, 20 percent in Britain and a massive 85 percent in Russia, Chris Marcich of the Motion Picture Association of American said at a MIPCOM conference".

These numbers smell pretty dubious to me. Not to mention that the DVD industry created a massive incentive to crack their own DRM system, by making it restrictive to the point of unusability, with it's stupid region codes.

Which were even hackable by my 12 year old sister.

So let me make the point yet again: any mechanism designed to fight replication is destined to fail, unless it's microeconomics work. If it actually provides more of an incentive to hack it than not to hack it, it's never going to stop replication. Technology cannot be a solution to the Replication Wars - unless people are willing to live DRMLife. (i got that from m-life. you like it?!).

-- umair // 7:05 AM //


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