See, strategy isn't just about dry theories of competences, resources, and competitive advantage - it's as much about timeless tactical principles, like this: Verizon shocks it's competitors by getting behind number portability, and not imposing costs on users switching landlines to mobile lines.
This is what Miyamoto Musashi called 'Mountain and Sea Changing' - exploiting the potential of surprise to instill fear and paralysis in opponents. Here's what he had to say:
�Thus the science of martial arts involves the presence of mind to act as the sea when the enemy is like a mountain, and act as a mountain when the enemy is like a sea.�