-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Tuesday, October 14, 2003
 


There is a headline on ZDNet right now that says 'Consumers Deleting, Not Reading Spam'.

I kid you not.

The article quotes a DoubleClick report that claims 'the number of consumers deleting junk e-mail without reading it has climbed to 65 percent from last year's 60 percent'.

Does anyone really believe that? 4 out of 10 of your buddies read their spam? Not even my Mom reads her spam anymore - and that's saying a lot, because she doesn't even know what Yahoo is.

Disinformation like this is part of the reason the marketing industry continues to fail it's entire market - online, branding, TV, print, the lot.

Without decent info, you can't make decent decisions. And when you rely on information-providers like DoubleClick, who are operating under a massive moral hazard - you should at least hedge your bets. Or find new sources of information entirely.

-- umair // 8:10 AM //


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