Why is that design matters everywhere in the world but the States? Why does the States produce designers who can't influence business? Is is cos they're all trapped in design ghettos in NYC and SF? Why does the States consistently produce some of the ugliest products in the world?
Apple post 1998 should have convinced the beancounters that there is serious money to be made in style arbitrage. Not to mention Target, Diesel, and BMW. Why don't they get it? They're too busy cutting costs and increasing efficiency.