Why mobiles are successful in Asia, and how people use them differently there.
"'We can learn lessons from why the mobile phone has been successful in Asia...
It is relatively robust, relatively small, you don't need a desk, you don't need to be a in particular place.
And you don't have to be literate to use them or speak English. These are all constraints when it comes to operating a computer,' she explains".
What's equally interesting is that she's an ethnographer that works for Intel. This is the kind of comparative advantage I keep saying we have, and places like India and China don't. The management challenge for the next century will be about how to really harness it.