-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Thursday, November 06, 2003
 


Apparently, BizRate and Shopping.com are now auctioning off keyword search results - but doing their best to make this opaque to users.

This is a GREAT strategy. In fact, I think everyone should do it. That way, when consumers find out that these firms have basically been setting up massive markets for adverse selection, they'll understand that their trust had been violated, and only ever use Google again.

-- umair // 7:34 AM //


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