China creates an alternative standard to DVD, called EVD. Why? Because (idiotically) DVD is still a standard which is costly, especially to firms in emerging markets, because producers have to pay licensing fees to the standard owners.
This is a completely rational response, and a good strategic move. I hope that this sends a signal to future standards-setters: standards are only
natural monopolies if it's cheaper not
to switch to a competing standard. When your standard becomes so expensive that it's ownerships costs outstrip switching costs, you're in trouble.