-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Thursday, November 20, 2003
 


The 'drivers' of the massive success of men's skin-care and self-care products are apparently price, 'manly messages', and Maxim.

Why do pundits get things so wrong? The drivers are none of these. There's really only one driver: men who want to look good realized the products they were being sold were stale, obsolete crap, and the products their girls were using had seen about 20 years of radical innovation.

-- umair // 7:15 AM // 0 comments


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