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Strategies for a discontinuous future.












Sunday, November 09, 2003
 


Here's an article about one of the reasons why tech firms are shifting (skilled) jobs to India: the 'follow-the-sun' model. Of course, massive cost-saving are another.

"...What's fueling the expansion is Oracle's adoption of a "follow the sun" model for software development. It means creating duplicate research centers around the world so that when engineers in Redwood Shores are done for the day, they can hand off their project to engineers in India, compressing two shifts of software design into a single day."

Ummm. Note to beancounters: strategy does not equal productivity. In fact, productivity is really a kind of meaningless figure in knowledge intensive industries, like IT. Who cares how much programming you're getting done? Your strategic intent should be to produce a massive discontinuity that redefines your industry - this has nothing to do how many lines of code you can pump out per second.

-- umair // 7:16 PM //


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