-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Tuesday, November 25, 2003
 


I've posted a quick and dirty draft version of a new piece about accelerating adoption across tech markets, pointing to the fact that user needs aren't as different as marketers thought. This was the basis for the chasm concept - that there's a gap between the needs of geeks (innovation and pioneering) and the mass market (simplicity and limited functionality). Read this first, or this longer piece (PDF) if you don't know what I'm talking about.

I think accelerating adoption means that this distinction isn't valid anymore (if it ever was), and that marketers should consider a new model for an adoption lifecycle - preadopters, the mass market, and postadopters. In this model, users aren't either innovative or pragmatic - they're both, and whether they adopt sooner rather than later is a function of how connected they are, and what kind of benefits they stand to gain from adoption. Enjoy!

-- umair // 7:36 AM //


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