News.com.com reports on a new Pew report which claims that early adopters are fueling the take-up of mobile and wireless devices. Look, this is wrong. First, the take-up curve is steepening everywhere - new technologies are being adopted faster and faster. What does that mean?
Well, importantly, that effectively there are no more early adopters. It's a mythical market segment that only exists for a very
short amount of time. In short, a bankrupt concept. The mainstream is
the early adopter - there is no more chasm
Don't believe it? Take a glance at Pew's 3 categories of early adopters:
"...Young Tech Elite, Wired Baby Boomers and Wired Generation Xers".
That's, ummm, pretty much everyone with a computer and the money to buy said gadgets.