-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Friday, November 21, 2003
 


The NYT on the marketing of Ted.

"If this airplane could wink, it would."

It's marketing like this that needs to be destroyed - it's utterly meaningless, vacuous, not very credible, and frankly irritating. Brands can't lie anymore - in fact, there's a significant disadvantage to bullshit brands these days. As soon as consumers see that Ted is all style and no substance - as the strategy behind the marketing implies - this campaign is going to produce serious credibility costs for Ted.

-- umair // 6:33 AM //


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