-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Monday, November 24, 2003
 


Recycling TV commercials - ThoughtEquity takes old ads, wipes product references, replaces them, and sells them to down-market firms on the cheap. Interesting proposition - arbitraging the residual creative value by leveraging it with novelty (which has massive power in media).

Or is it? I have my doubts - I think the market where this can work is the Thirld World, where people haven't seen these ads before. But here, they're just the same old ads with different names - they'll be just as tuned out by hyperaware consumers as they were before.

(Via /.)

-- umair // 9:11 AM //


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