Recycling TV commercials - ThoughtEquity takes old ads, wipes product references, replaces them, and sells them to down-market firms on the cheap. Interesting proposition - arbitraging the residual creative value by leveraging it with novelty (which has massive power in media).
Or is it? I have my doubts - I think the market where this can work is the Thirld World, where people haven't seen these ads before. But here, they're just the same old ads with different names - they'll be just as tuned out by hyperaware consumers as they were before.