-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Tuesday, November 25, 2003
 


Why have young men stopped watching broadcast TV networks? Analysts, Nielsen, and the industry are in hysterics trying to find a reason. Nielsen says it's partly methodology: younger viewers in their households don't want to participate. Network execs aren't buying it.

I think the reasons are incredibly obvious:

"...The fears are particularly intense among the broadcasters because the decline in male viewers 18 to 34 was not found by Nielsen among viewers of so-called basic cable networks, channels like FX, MTV, Spike TV and USA that run commercials".

There are two reasons. First, everything about shows on broadcast TV sucks. When MTV offers cooler shows, where people can actually do things like have sex and swear, it's pretty obvious what guys are gonna watch. Second, the report cites DVD, video games, etc as having reached critical mass. This is only half true: the point is that guys can get what they want from DVD's and video games - sex, violence, music, action, plotlines worth a damn - and broadcast TV simply doesn't deliver any of those things, because it's too scared to.

Unless the loser TV industry takes a risk, it fully deserves the beating it's getting. I have absolutely no sympathy for these guys - sorry.

-- umair // 7:19 PM //


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