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Strategies for a discontinuous future.












Wednesday, December 17, 2003
 


Apparently, the marketing droids think Apple is the Marketer of the Year. Why is it that the aforementioned marketing droids never get that marketing needs to be backed up with coherence: a business and product that deliver something people want?

I think that these days, Apple's success has less to do with slick marketing than it does with simple consumer insight that actually makes it past beancounting managers, past brainiac strategists, and into simple products that sell for reasonable but not outrageous prices at your local Apple store.

Of course, the fact that these days Apple spurs massive hypercompetition by actually creating new markets is a good and a bad thing: a good thing for consumers, but a bad thing for Apple, who never seems to erect any kind of serious barriers to competition. Despite all the awards that marketing droids want to dole out.

-- umair // 5:54 AM //


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