-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Wednesday, December 03, 2003
 


Beancounters VS Strategy, Pt 666

WOW. the MP3.com archive has apparently been destroyed, even though archive.org repeatedly offered to host it (among others).

Way to go, Vivendi, CNet, and MP3 - you've squandered a huge tactical opportunity, destroyed a (cheap) strategic asset, and instantly lost massive cred with your target market - even before the new MP3.com is launched. Now that takes talent.

This is a sad day for the Net. It shows the growing divide between what people want, and what firms give them. This is what strategy decay is about: the misalignment of strategy with discontinuities in consumer needs. And that's what being evil is really about: using tactics like this to prop up decayed strategies. Most likely this decision was made by a beancounter, who saw the archive as potential 'competition'.

-- umair // 6:21 PM //


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