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Strategies for a discontinuous future.












Wednesday, December 17, 2003
 


Picked up a book by Neil Gershenfeld of Media Lab fame while I was sick - about the rise of 'things that think', which is one of their research groups.

Made me think of MS's play for control of digital rights, via SCO and appropriating the BIOS. Will 'thinking things' only think what corporates want? Context from last week's Steven Levy article (already linked to if you saw it here before).

That's a really scary thought - but it looks more and more that way, and like the Media Lab's vision of a rosy future of interconnected was pretty far off the mark.

Instead, it looks like we'll have a network of things that only connect to each other when, where, and how corporates want. What happens when Mattel subsidizes a 'smart doll' that pipes up whenever product placements activate it during your kid's favorite TV show?

This is terrrible strategy, but it's so much more natural for the beancounters than slashing, burning, and renewing their business models, that it's by far the most likely outcome.

-- umair // 5:50 AM //


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