Read this piece to get a sense of what's driving consumer spending in CE - in a word (two words), price competition. Driven by the flow of cheap goods from Asia.
If you're in any industry and you think you're immune from this, you're wrong - this will be the
driver of strategic change for the next decade. This kind of hypercompetition is what causes the accelerated pace of discontinuity in innovation, consumer needs, business models, and complementarity - what most C-level types mean when they say turbulence.