Building houses outside Las Vegas that simulate Europe. As the costs of simulation drop, it will increasingly target the mass market.
"..According to the fable spun by the resort's marketing department, MonteLago grew organically over the centuries, from a quaint fishing village to an elegant Tuscan estate with its own winery and bell tower. "It's not supposed to look designed, but that it just happened," said Tom Jacobson, the resort's vice president for development".