-
Strategies for a discontinuous future.





Consulting & advisory, research notes, in the press, about bubblegen,
next wednesdays.





Monday, December 08, 2003
 


These are the first two lines of the following article in the NYT (no kidding):

"...HOW does the Motor City spell desperation?

P-A-N-T-I-E-S! "

It's about the Lingerie Bowl, and it's actually a pretty good read. More (desperate) evidence of how the concept of 'branding' is utterly bankrupt, and is becoming a serious impediment to achieving market advantage.

-- umair // 9:17 AM //


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