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Strategies for a discontinuous future.












Saturday, January 24, 2004
 


Amazon now accepts donations to political candidates.

I think this is a cool idea, but also strategically a hugely dumb move - the risks are far, far greater (and more certain) than any potential gains. Amazon is risking a massive amount of brand equity - I don't think they realize just how much.

-- umair // 5:03 PM //


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