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Strategies for a discontinuous future.












Saturday, January 31, 2004
 


Beyond Aesthetics

Why Apple succeeds: most tech goods impose very significant learning costs on their users, which lead to further compromise and coordination costs. This hugely lowers the value of an entire user base (and thus, the value that can be extracted from it). Keep that in mind when you read this.

This is really what the UI issue is all about - it's merely a point of disagreement between the marketing droids and the geeks. In fact, it's a strategic imperative - a potentially massive source of advantage for any firm that can develop such a competence.

-- umair // 2:12 PM //


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