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Strategies for a discontinuous future.












Friday, January 09, 2004
 


Hyperimitation

CES theme: everybody's latest strategy is to own the networked hub of the home. Would your believe Shell is stepping in?

"...Shell's HomeGenie networking system controls home lighting, appliances and thermostats remotely, using a cell phone, computer or handheld organizer. HomeGenie also has a motion sensor tied to a Web cam that, when tripped, fires off e-mail or instant messages to homeowners."

Of course, when everybody's doing it, it's no longer a strategy that can provide a comparative advantage. Nice example of the accelerating pace of imitation, and of the total crumbling of industry boundaries.

-- umair // 1:50 PM //


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