PlayStations for Jesus. Laugh if you want (cos it is pretty funny), but on the serious side, the spread of ultra-conservative fundamentalist (Wahhabi) Islam is directly related to tactics like these (coming from Saudi Arabia).
They don't give away PlayStations (which are no good in places most people don't even have TV's). They provide poor people the basic things they need - in exchange for...exactly what PlayStations for Jesus is about. The problem is that the former's a parody, and the latter's reality.