New Pepsi SuperBowl ads to feature teens sued by the RIAA for downloading, and highlight Pepsi's iTunes giveaway.
"...In the ad, Leith holds a Pepsi and proclaims: "We are still going to download music for free off the Internet."
Absolutely brilliant marketing strategy. This is a very nice example of exploiting a massive strategic error - the fact that Pepsi, who's in an entirely different industry, is the attacker, shows us the magnitude of the error.
It's not every day your strategy is so incredibly stupid that you're left vulnerable to attack from those who previously paid you no attention.